The People’s Space
“The People’s Space” is a term I’ve used to describe the relationship between Out-of-Home Media (OOH) and the public for over 20 years. I believe OOH Media (Billboards) must earn their right to occupy our lives out on the streets. As a result, I have spent my career engaged in the passionate pursuit of the perfect merger between people, purpose, technology, OOH Media and cities. Here are examples of thought leadership in that endeavor. I also published a book titled “The People’s Space” in 2013 by the OAAA (Out of Home Advertising Association of America)
Navigating Out-of-Home Advertising with Rick Robinson
https://www.firebrand.marketing/podcast/episode-2-navigating-ooh-advertising-with-rick-robinson/
Can OOH Media become an NFT marketplace for brands? – OOH TODAY
https://oohtoday.com/can-ooh-media-become-an-nft-marketplace-for-brands/
Creatives Are Speaking Like Media People — and It’s a Good Thing! | OAAA Thought Leadership
https://thoughtleadership.oaaa.org/creatives-are-speaking-like-media-people-and-its-a-good-thing/
It’s time for messages that meet the market. | OAAA Thought Leadership
https://thoughtleadership.oaaa.org/its-time-for-messages-that-meet-the-market/
Rick Robinson —OOH Media: Always Eager & At The Ready! – OOH TODAY
https://oohtoday.com/rick-robinson-ooh-media-always-eager-at-the-ready/
Rick Robinson, Billups | OAAA Thought Leadership
https://thoughtleadership.oaaa.org/across-the-desk-rick-robinson/
Is OOH media the new connector in our disconnected world? – OOH TODAY
https://oohtoday.com/is-ooh-media-the-new-connector-in-our-disconnected-world/
Can OOH Media become an NFT marketplace for brands? – OOH TODAY
https://oohtoday.com/can-ooh-media-become-an-nft-marketplace-for-brands/
Rick Robinson— ‘The new masterclass of OOH planners will unlock the perfect mix of digital and printed format’ – OOH TODAY
Think Outdoors with Rick Robinson - Marketing Sweats
https://marketingsweats.com/episode/think-outdoors-with-rick-robinson/